How PUMA scales global DTC growth with local agility

Watch how PUMA balances global scale with strong operational excellence and local agility, in this new video testimonial with André Ortloff.

June 6, 2026 · 1 min read

PUMA Overview

PUMA is one of the world’s leading sports brands. It operates in more than 120 countries and employs 20,000 people. One of the key challenges was aligning global processes while staying flexible enough to meet different local laws and market needs.

To optimize operational efficiency and accelerate their Direct-to-Consumer (DTC) strategy, PUMA needed a solution built for massive scale and ultimate flexibility.

Insights from André Ortloff

Hear firsthand from André Ortloff, Director of Global E-commerce Technology at PUMA, about:

• Mastering complexity: how PUMA harmonizes processes across 50+ countries without sacrificing local market requirements
• The global OMS choice: why PUMA selected Fluent Commerce to unify inventory and optimize the “click-to-delivery” journey
• The “speed to market” advantage: how PUMA achieved rapid, successive go-lives in diverse markets in record time
• A proven rollout framework: the phased approach that allowed for a smooth global deployment across South Africa, South America, and Europe
• Elevating customer experience: how the partnership is driving operational excellence and accelerating PUMA’s global DTC growth

Let's chat

Thirty minutes. Your actual order flow.

No slide deck. (Unless you want one.) Tell us what you are working on and we will find a time that suits you.